Jim Fiester
Director of Photography
Windy Cine Productions
Lake Forest, IL.

Recent Clients
SmithBucklin
Health Contact Partners
Wiss, Janney, Elstner Associates

Windy Cine

"WarmCards are simply the best way for getting great looking flesh tones in head shot type video interviews, à la 60 Minutes. Before we found WarmCards, we would shoot an interview and then try to color correct the shot back in the editing suite.

The problem was that the magenta tone is very hard to correct - it will either go green or red - and very quickly (and generally just look bad). There is very little leeway to play around with. WarmCards give us lots of latitude in color correction to either increase the warming effect or taking it out altogether - it still looks much better than video shot without WarmCards. Simply put, if you want great looking flesh tones, get WarmCards."

Ed Reinsel
Cameraman
Reinsel Video, Inc. McLean, VA

Recent Clients
Fox News Channel

"Thank you so much for creating WarmCards! I just completed a project that had 19 interviews in different locations and I used the WarmCards on every one. We used the Warm-1 card to give a consistent look to all the locations.

"I also used WarmCards to shoot Fox News Sunday Washington D.C. beauty shots for use as transitions in the show. I've been working on these for the 5 years that the show has been on the air. I shoot in 16:9 wide screen and every shot must be great. WarmCards helped me step up the quality one more notch. Thanks! Finally, after 20 years of shooting under all kinds of conditions I now have WarmCards to help me achieve a look my clients love. I will recommend the WarmCard System to all."

PETE BURNS
Lighting Cameraman
Nottingham, UK

Recent Clients:
BBC, Carlton, Channel 4, Discovery Channel.

www.peteburns.com

"I was very skeptical about using the new Minus Green card. When it arrived I used it to white balance in my office under fluorescent lights. I was stunned, it worked beautifully, the white walls were perfect. I quickly did a standard white balance and flicked between the two presets, now it's green…. now it's white….. fantastic!

"I couldn't help thinking how I had ever managed in the past without your Minus Green card. No more dangling pieces of gels in front of lenses trying to cheat white balances anymore. It's a simple product that's well presented, I will never stop using them. Your original WarmCards have given me a spare filter tray in my matte box, as I no longer use an 812 warm filter. Thank you."

Mark Welch
Director of Photography
Ayala Productions
Oklahoma City

Recent Clients:
A&E
Discovery Health
World Relief
TBN
CBN

"I purchased a set of WarmCards before a big overseas shoot last month. I did this because an editor complained of my D-30's propensity to shoot "on the green side" while shooting in low contrast situations. He had to adjust about 13% while color correcting in the mid tones or gammas. (He uses Combustion) I spent a couple hundred bucks to have an engineer go through the cam only to tell me the colorimetry wasn't that bad. She did some minor tweeking.

So I spent the $65 on WarmCards and shot an extensive test reel and sent the editor the tape. His final comment was "don't shoot with the Warmcards - it looks TOO GOOD." He was afraid the new look wouldn't match previous footage shot with the D-30. Bottom line - I will always use the Warmcards when not shooting for this client. They are very handy and the look is superb!"

Nate Hill
Director/Producer
JTV Productions
Orem, Utah

Recent Clients
Fox Sports Net
NBA Entertainment
Sundance Channel
Univision

"Our production company has three separate ENG packages, all of them travel with their own set of WarmCards.

"I produce a monthly medical training video with a client who is getting
older. He refuses to wear make-up, yet is very sensitive to the way he looks on camera. Soft filters, soft lighting and most of all WarmCards have made a huge difference in the way this doctor looks on-camera. His flesh tones have gone from looking pasty and unhealthy to natural and warm.

"I also recently worked on a live boxing event out of a production truck for Univision (Solo Boxeo). It's an indoor event with full grid lighting. I
brought my WarmCards with me and asked the video guy if he would like to give them a try. He settled on using Warm 2. The end result was that the executive producer and director loved the "warm" look of the video and couldn't believe the cards had made it so easy. Now they've got a set of cards on board the truck.

"I was hired by Fox Sports Net out of California to shoot b-roll of a BMX biking competition. The show was covered by NBC and re-airing at a later date on Fox Sports Net. Fox wanted it's own footage for teases and the graphics package they were going to build. It was an outdoor event and I shot all of the footage white balanced on Warm 1. A few days after the event I received a phone call from the producer in L.A. complementing me on how great the footage looked. I attribute the complement to good camera work and WarmCards.WarmCards are simple, convenient, and effective!

"I'm really happy with the results I've been getting with WarmCards. They are definitely well worth the money! "

"Do I like WarmCards? I was a little hesitant at first, to go into full swing using them for most shots. But did that change. I LOVE the cards for all the reasons outlined in the directions, mainly consistency in color reference. I even used them yesterday to shoot a funeral outside.

"One day I was set up to shoot an interview at the Florida State Fair. I had "warm" balanced my camera, but while waiting for the subject to show up I saw a shot I needed real quick, in much brighter light, total different conditions than what I had my camera set to shoot. So, I kicked the camera into automatic iris and white balance. Later, while going through the footage I realized that the "white balanced" footage I grabbed was the first time I had shot anything unWarmed, in many months and also realized it was the first time I had actually seen normal "White Balanced" footage to compare. It looked terrible."

Thomas Waldron
Director of Photography
CineFilms
Dallas, Texas

Recent Clients
NBC Nightly News
Inside Edition
CBS "Survivor"
CNBC, Fox News
Reuter's New Service
Animal Planet, HGTV

"I have found my clients to generally pick a warmer balance than the
stock white balance my camera provides. In fact, I don't like the color
of the white balance my camera provides, and only use it when absolutely necessary.

"Since I have carried WarmCards, quite frequently, my clients are picking the balance I make using the #1 WarmCard. I think the most common response is, "ooooh, let's use the warmer one!".

Darryl Rehr
Greystone Communications
Los Angeles, CA
Contact info

Recent Clients
History Channel, HGTV, Travel Channel, MSNBC, TNN

"At a recent shoot on the road for an upcoming History Channel documentary, we used a shooter local to the location. He came equipped with a set of WarmCards, and not only did they quickly get me the "warm" look I wanted... I could EASILY see what a great idea this system is.

"I'm going to carry a set of these with me from now on (even for my local crews in Los Angeles), and I'll be secure in the consistency of the product. A wonderful, simple, elegant idea!"

"The only thing I miss about working with film is the warm saturated color of the film stock. Now with WarmCards I can make my cold looking digital camera have a nice warm look. I don't have to bend over backwards to get the look I want.

"Most of my shooting is done in a hurry, so the smaller cards on the lanyard work great for me. I always have the card I want with me. The talent so far has loved the look it gives them, not to mention the golden glow I get anytime of day instead of just golden hour. Other shooters I've talked to about the WarmCards at first where skeptical, then asked but will it work with my camera, and then asked where can I get them after they see the video. WarmCards are a great product. The lanyard is one of the first things I grab before I pick up my camera. I'm glad the cards are made well because I'll be using mine for a long time. Thanks again for making a great product."

Doug Jensen
DP/Cameraman
Freelance
Boston/Providence

Recent Clients
E! True Hollywood Story, Survivor II, A&E Biography, A&E Investigative, Reports, Travel Channel, History Channel, HGTV, Discovery, TLC, CNN, ABC News

"Last week I was hired to shoot three interviews for a History Channel producer that could not travel to the location. I decided to use the Warm-2 card because it's become my favorite technique to use on interviews. The producer called a few days later to thank us for the excellent "look" of the interviews and wanted to know what gels we had used so they could get the same look at other locations in Egypt and France. When I explained about WarmCards they were thrilled with the idea that it could be so simple and said they were going to get a set of their own to travel with.

"Even though I own a top-of-the-line Ikegami HL-59 that is in perfect operating condition and maintained regularly, when I show clients the difference between a regular white balance and a white balance with the WarmCards -- there's never any doubt which one they will choose. The difference is amazing, yet no one ever looks at the monitor and says the color looks unnatural. WarmCards will make your video look closer to real life."

Jim Kent
ArtGecko Productions
Phoenix, AZ
ArtGecko Productions

Recent Clients
ABC News, A&E, Budweiser, Discovery Channel, Harpo Productions, Kurtis Productions, Fox News Channel, NBC News, and 20/20.

"Thank you for creating WarmCards. I have already put them to good use. My Sony 400A has a nice warm look in preset, but being able to keep the image warm in various lighting conditions has always been a concern. My typical solution was to throw on the Matte Box, but not everyone wants to pay for that, as we all know too well. Having the ability to access your WarmCards, white balance, and start shooting quickly has added great value for my clients.

"The day after receiving the cards in the mail, I shot for ABC's World News Tonight. We didn't have a producer with us, but did feed the tape for that night's show. The tape looked great.! All my shots looked rich and vibrant with color. I was shooting real estate shots so they passed my "outside in the sun" test.

"The Next day, we were working for Oprah, this time with a producer. Like you suggest, I toggled between the preset on the camera and the White balance using your "WarmCards", and of course the producer and myself liked the "Warm Balanced" shot best. Oprah is known for the warm and fuzzy look, and being able to keep that continuity between the interviews and the B-roll without the use of a bulky matte-box was great. Lets just say that hopefully you won't sell many of these WarmCards because being a freelancer, we are always looking for that extra competitive edge needed to keep the almighty paying client happy."

Bob Weast
DP/Cameraman
Athena Video Productions
San Diego, California
www.athenavideo.com

Recent Clients
Discovery, CNN, MTV, PBS, Sony, McDonalds, Titleist

"Used the WarmCards this morning on a multi-camera interview with excellent results! While I've often used various blue items (sky, blue gel, whatever's available) in the past to warm the image, the consistency your WarmCards provide means they will always be packed when my production gear goes out. The predictable, reliable "warm balance" eliminates all the guesswork.

"One of the things I like best is the cool packaging... compact, lightweight, and professional, its a very convenient package to carry along. As soon as the crew saw it everyone wanted to know what the new toy was. It's a simple idea that gets consistent, "warm" results!"

Scott Hess
Vice President and
Chief Photographer,
Skyways Communications
Norwood, MA

Recent Clients
CNN, FOXSPORTS, MSNBC, CBS NEWS, YAHOO! BROADCAST

Chris Jensen
Producer/Director
Freelance
Salt Lake City

Recent Clients
JTV Productions, Sydney Olympic Broadcasting Organization, Torino Olymoic Broadcasting Organization, Fox Sports
Net, Fox Sports Rocky Mountain, Utah Grizzlies Hockey, UniVision,

"I am a former camera operator and now do most of my work as a producer and director. I was recently given a set of WarmCards by a friend to try on a project I was working on. The first day was a multi-
camera shoot and we white balanced on regular white, and then with Warm-1 card. We toggled back and forth between the settings and everyone agreed that the WarmCard looked much better than white.

"I have used other methods to trick the white balance but the results were not always consistent. The WarmCards however, gave a consistent look under our light conditions throughout the project.

"I have since bought a set of my own and I really like the smaller set of WarmCards. I have been working on a project in which a Canon XL-1 was used and the WarmCards look great with it as well. The smaller
cards on the lanyard are my set of choice for location shooting. I have since made it a standard to use WarmCards and have used them on projects from documentaries to sporting events. Thanks for making it so simple to get a better look!"